Companies we admire.
We model this website, our videos and the way we work on a few companies that do it well. Here they are, with one honest line each on why.
37signals
They show that a small company can build calm, useful software, say plainly how it works and still make a living. Their book Getting Real shapes how we decide what to build and what to leave out.
Basecamp
One page for each thing it does, written in plain words with real screens. That is the pattern we follow for our own feature pages.
HEY
A product with an opinion, explained in a few short, confident sentences. Much of how this site is laid out, and how we film our videos, comes from looking at theirs.
More will be added.