TrueContext's published entry point is the Digital tier at 400 US dollars a month for the whole team, billed annually. The two tiers above it, Intelligent and Elite, are custom priced. Their own page is explicit that this is not a per-user-per-month tool and that pricing depends on organisation size and operational complexity.
That is a reasonable enterprise model and we are not calling it unfair. But it has two consequences for a smaller UK firm. You commit for a year before you know whether your team will use it. And you cannot compare the cost against anything without a sales conversation first.
Then the usual catch: it is an app each worker installs and logs into. For teams out on jobs, that is where adoption goes.